A practical, step-by-step checklist to make your clinic’s profile complete, trustworthy and ready to rank.
Your Google Business Profile is often the first thing a patient sees. Use this checklist to make sure yours is working as hard as you do.
1. Get the basics exactly right
Use your real business name, with no keywords stuffed in. Make sure your address, phone number and opening hours match what is on your website and everywhere else online.
2. Choose categories carefully
Pick the single most specific primary category for your practice, then add a few relevant secondary categories. This is one of the strongest relevance signals you control.
3. List your services
Add every treatment and procedure, with short, clear descriptions in the language patients use. Avoid claims that sound like guarantees.
4. Add real photos
Upload photos of the exterior, reception, consultation rooms, equipment and team. Real images build trust and increase engagement.
5. Post and reply regularly
Publish updates about health awareness days, new services and announcements. Reply to every review, positive or negative, politely and professionally.
6. Review your insights monthly
Look at the search terms, calls and direction requests. They tell you what patients want and where to focus next.
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