The Comet blog

Ideas for doctors who want to grow.

Straight-talking guides on getting found on Google, building trust on social media and turning attention into appointments.

How patients choose a doctor on Google: the three signals that decide

Relevance, distance and prominence decide who appears in the Google Maps pack. Here is what each really means for your clinic.

A practical, step-by-step checklist to make your clinic’s profile complete, trustworthy and ready to rank.

Short videos can build enormous trust for a medical practice, as long as they are accurate, warm and ethical.

Slow loading, hard-to-tap buttons and missing trust signals quietly send patients to your competitors.

Paid social works for medical practices when targeting, messaging and compliance are handled with care.

A simple, ethical process for collecting more reviews from happy patients without being pushy.

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