Paid social works for medical practices when targeting, messaging and compliance are handled with care.
Paid campaigns on Instagram and Facebook can bring steady enquiries for specific treatments. They can also waste money and break policies when done carelessly.
Be specific about the goal
Decide what one action you want: a call, a WhatsApp chat or an appointment request. Each campaign should promote one clear service in one clear area.
Target locally
Patients will rarely travel far for routine care. Use radius or locality targeting around your clinic, and tailor the message to the area.
Follow policy and ethics
Platforms restrict claims about health conditions and personal attributes. Avoid guarantees, shocking before-and-after images and any content that makes people feel bad about themselves.
Respond fast
Enquiries that are answered within minutes convert far better than those answered the next day. Plan who will reply and when.
Measure what matters
Track cost per enquiry and cost per booked appointment, not just impressions or clicks.
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